Is Content Marketing Right for You?
Our roots as an agency stem from content marketing. We didn’t evolve from a traditional agency, but dove in head-first just as the term was just starting to catch on. Why? Not only does it make perfect sense for companies to share their expertise and publish information that is helpful and interesting for their customers and prospects, but it works. How do we know? You’re reading this right now.
Content Marketing Services
Just like you wouldn’t build a house without a plan, employing content marketing tactics without a strategy will certainly cause cracks in the foundation (and likely walls to crumble). The Content Marketing Institute reports that only 32% of B2B Businesses have a documented content strategy. Developing a content strategy before creating one word of content ensures that your content reaches and resonates with your target audience. We help you define measureable goals and create a plan that includes SEO strategy, relevant channels, an editorial calendar and resources required for content marketing success. Learn more about our content strategy.
One thing that distinguishes TACT Digital Content is that all of the content we create is written by our team of in-house writers. We never outsource to content development companies with thousands of freelancers, and firmly believe content isn’t a commodity that can be ordered by the title, like off a menu. Great content also has a significant impact on your brand’s SEO and inbound lead generation. Learn more about our performance content development and our signature performance content criteria.
Content Marketing Results
- Evaluate Traffic Analytics (blog success, site visits, page visits, keyword progress, engagement, etc.)
- Review ROI (leads generated, customer conversions, sales)
- Report on Findings (review results and evaluate success)